Written by S. Thompson | Posted in Business |

Owning a business is hard enough, but squeezing out more money for the advertising budget makes it even more of a challenge. Fortunately, the savvy business owner realizes that there are many creative ways to target a market and promote their brand without overspending or wasting money on ineffective campaigns. Two of the best methods involve custom challenge coins and personalized holiday cards.

Challenge coins began as a military only concept where a soldier had to actually produce a coin-sized token for recognition purposes or just for drinking games. These coins caught on with the families and friends of soldiers due to their limited availability and later became a great collectible. The corporate world has embraced these tokens as a tangible advertising piece that will be passed around and seen by many people. These coins are available in many different materials and can be manufactured to a company’s specifications for less than one dollar each. Unlike a flyer stuck under a windshield or a newspaper ad that gets tossed into the recycling bin, a well-designed coin may be a great promotional reminder for years to come.

Another cheap way to add value to a company is by sending out custom holiday cards. Christmas and other major holidays is a great way to reach people and may lead to new customers. A clever card will surely be displayed at a customer’s place of business or home and may be seen by dozens or even hundreds of people. At well under one dollar each, this can be a great way to target new customers. They can be printed in-house or at a local print shop and are a great way to cement a corporate brand in someone’s mind.

Advertising can be effective without becoming a financial strain on a young business. It is important to keep the company name in circulation during these early years and custom challenge coins and personalized cards can do that very well.

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