Written by tc | Posted in Business |

A lot of newsletter publishers cannot afford to use a professional newsletter design service. Some simply do not think that a newsletter template is worth that money. So, what alternatives are there? There are two main alternatives; first, you will have to create your template on your own. The second alternative is using a free ready made template. Both of these alternatives are valid options but the former is preferable because it gives you more control over how your template looks.

In order to create your own HTML template, you need an HTML editor. There are plenty of HTML editors both paid and free. Nvu and KompoZer are the most popular free editors. I recommend using one of them because they are very handy. Dreamweaver is a commercial HTML editor; if you can afford it, buy it. Open your editor. Then, create a blank template. Customize your template by adding tables, columns, header and footer and you will end up with a full-fledged template. You can always refer to the many tutorials on how to use these editors which you can find online.

Using a free template is your second option. This is easy and straightforward. All you need to do is to download a free template. There are several websites offering these free readymade HTML templates. Once downloaded, you can start using immediately. The only downside is that you will be using a template which has tens if not hundreds of other users. Your newsletter may look less professional.

To rectify this inadequacy, you can customize your free template. Customizing a ready made template in an HTML editor is a lot easier than building one from scratch. You can, for example change the header, adjust the size of the columns, switch the background color, etc. This will eventually give you a unique template. These are some of the options available for publishers who are not with familiar with the process of creating newsletters designs.

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