Written by S. Thompson | Posted in Home and Household |

We venture to look at four questions frequently posed by people who buy heating oil for domestic use. This is against a background where the people who buy this particular oil product tend to be either keen on using it in the industrial setting or in the domestic setting. Our interest is thus on the latter category of buyers. We are keen on identifying four questions they typically pose (to the vendors of heating oil). Those are, subsequently, questions you need to have ready answers for, if you are aspiring to sell this particular oil product to people who use it for domestic heating.

Answering these questions appropriately can make the difference between closing a sale and losing a sale. Understanding these questions, and the appropriate answers to them gives, you insight on what actually matters to the people who buy heating oil with the intention of subsequently using it for domestic heating. And without further ado, the four questions you are likely to encounter from people who buy heating oil for domestic use include the one as to:

Whether you are ready to deliver the oil to their premises. Heating oil meant for domestic use is usually sold in small truck-towable tanks. But majority of the buyers, who may not have their own trucks, will only buy the oil from a supplier who can tow it to their premises. You are likely to be even more successful if you offer ‘free towing.’ But even where free towing can’t be offered, an oil vendor who at least offers some help with oil transportation is likely to fare better than one who offers absolutely no help in that regard. There are cost implications here as well – and in posing this question, the buyer is also keen on finding out what the actual cost of the oil is. For if you don’t deliver the oil bought, and the buyer has to hire a truck to tow the oil tank to his or her premises, then the cost of doing so would be added onto the price you quoted, in working out the real cost of the oil procurement.

Whether you can allow them to use the oil in the tanks you sell it in. Majority of the people who use this product for home heating purposes lack underground storage tanks into which the oil can be pumped for storage. They tend to use the oil directly from the tanks in which they buy it (just as people drink sodas in the bottles them buy them, and then – where necessary – return the bottles to the vendors they bought the sodas from). Thus, if you are not flexible with your tanks, you may find it hard to serve this market.

Whether you offer discounts. Majority of the buyers in this (domestic heating products) market are used to haggling- and they won’t hesitate to ask you if you have a better deal. It actually helps to be a bit flexible in pricing matters, as it is always much better to make a small profit margin than to miss out on the whole deal, and thus make no profit margin at all.

Whether you can guarantee them stable supply. Majority of domestic users of home heating oil Belfast prefer working with one reliable supplier, rather than running around every time need for replenishment of this product arises. Thus, to the extent that you can give them comfort that you will be a reliable supplier, you are more likely to bag their orders for ongoing supply of heating oil.

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